The science of affirmations

The Best Affirmations Apps

In this article, we review and compare the top affirmations apps available today, highlighting their key features, strengths, and limitations—so you can find the best option for you.

March 27, 2025
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8 min

Review of the Best Affirmations Apps (for iPhone and Android)

Affirmations are a powerful tool for rewiring your mindset. When you practice them consistently—especially daily—they can boost your confidence, improve your relationships (both with others and with yourself), and nurture a more positive outlook on life. 

An affirmations app can make it even easier, providing hundreds (or even thousands) of affirmations at your fingertips, every time you open your phone. No struggling to find just the right words or endless online searches for an affirmation that “clicks”. With the right affirmations app, you can start your day with inspiration, reinforce self-love and self-care, and manifest the life of your dreams. 

But with so many options available, how do you choose the right one for you? Don’t worry, we’ve got you!

Today, we’re reviewing and comparing the top affirmations apps to help you find the perfect fit. We’ll take an in-depth look at their key features, strengths, and potential drawbacks—so you can be confident that you’re choosing the best affirmations app. And in the end, we’ll show you why one app clearly stands out from the rest. 

Let’s dive in and find the affirmations app that will help you unlock your full potential!

Criteria for Choosing the Best Affirmations App for 2025

With so many affirmations apps on the market, it’s important to know what sets the best ones apart. It’s not just about scrolling through affirmations. 

A truly great affirmations app can do much more, making it easy for you to add these powerful, positive statements into your daily routine in a way that feels natural. The right app for you will have you coming back, over and over, to help you stay consistent

Customization is also important, allowing you to select affirmations categories created specifically for the areas of your life that you wish to improve. Design matters, too. Can you change the background or font of the app, choosing something that resonates with you and fits with your aesthetic? The goal isn’t just to be eye-catching—it’s to create an engaging experience that will give you a positive boost every time you read an affirmation.

Then there are the optional features. While some apps might be simple—scroll or swipe your way through affirmations—others provide widgets, audio, even the option to create your own affirmations. 

While your priorities might be different than someone else’s when it comes to choosing an affirmations app, there are certain features that make an app truly effective for everyone. These core elements ensure a seamless, impactful affirmations experience—and they’re the criteria we used to compare the top affirmations apps. 

Here’s the criteria we used to compare the best affirmations apps: 

  • Price: How much is the app? Is there a free version? Can you purchase the app outright, or is it subscription-based? 
  • User-friendliness: Is the app easy to navigate? Are the features easy to use? 
  • Affirmations: Can you select affirmations categories? Does the app allow you to write your own affirmations? 
  • Customization: Can you change the background or theme? 
  • Features: What other features does the app have—widgets, notifications, practice, streak tracking? 
  • Ratings: What are the app’s ratings in the App Store and Google Play Store? 

Top Affirmations Apps Compared

Read on to find your affirmations app! 

Aura – Meditation & Sleep

Aura – Meditation & Sleep is a mindfulness app that combines meditation, sleep stories, and affirmations to support mental well-being. It personalizes content based on user preferences, making it a versatile tool for relaxation, stress relief, and self-improvement.

Price: $11.99 for a 1-month subscription, $69.99 for a yearly subscription 
Rating:
4.4

Aura - Meditation & Sleep

Aura is more than just an affirmations app—it’s a full-fledged wellness platform designed to enhance mental clarity, relaxation, and sleep quality. It uses AI to recommend personalized content, including affirmations, meditations, life coaching sessions, and nature sounds, based on how users are feeling. This adaptive approach makes it one of the most dynamic mindfulness apps available.

For affirmation lovers, Aura provides daily positive statements tailored to different emotional states. Whether you’re looking for motivation, self-love, or anxiety relief, the app curates affirmations that align with your needs. Users can listen to spoken affirmations, read text-based ones, and integrate them into their mindfulness routines.

Another standout feature is the app’s expansive library of guided meditations, breathwork exercises, and sleep stories, making it ideal for those who want a more holistic approach to well-being. However, the depth of its content means that affirmations aren’t the sole focus—so if you’re looking for an app centered primarily on affirmations, there may be better options.

Overall, Aura is a fantastic choice for users who want affirmations integrated into a broader self-care experience, offering a blend of personalization, guided mindfulness, and relaxation tools. But while Aura offers some affirmations, its main focus is meditation and sleep, not daily affirmation practice. If you're looking for an app centered specifically on affirmations and mindset shifts, you may find it a bit limited.

Gratitude: Self-Care Journal

Gratitude: Self-Care Journal is a journaling app focused on gratitude, affirmations, and self-reflection. It helps you build a positive mindset by encouraging daily gratitude practices, while also offering affirmations, vision boards, and mood tracking to support your overall well-being.

Price: $4.99 for a 1-month subscription, $29.99 for a yearly subscription 
Rating:
4.9

Gratitude: Self-Care Journal

Gratitude: Self-Care Journal is a warm and inviting app designed to help you develop a habit of gratitude and positivity. Its core focus is journaling—encouraging users to write daily entries reflecting on what they are grateful for—but it also includes a thoughtful collection of affirmations aimed at boosting confidence, reducing stress, and improving self-love. The combination of gratitude and affirmations is powerful, creating a daily practice that helps you focus on the good while rewiring your mindset.

In addition to journaling and affirmations, Gratitude offers a customizable vision board feature, mood tracking, and daily quotes for extra inspiration. The app’s clean, calming interface makes it easy to create a consistent self-care routine without feeling overwhelming. Users can set reminders to write in their journal or repeat affirmations, helping them stay on track with their mindset goals.

While it may not have as large an affirmation library or as much customization as some dedicated affirmation apps, Gratitude shines as a self-care companion. It’s perfect for users who want more than just affirmations—they want to actively engage with gratitude and reflection as part of their mental wellness routine.

Overall, Gratitude: Self-Care Journal is an excellent choice if you’re looking for a deeper focus on journaling and emotional well-being than on affirmations. Gratitude shines as a journaling app, but its affirmation library is more of a bonus than a core feature. If you want a fully featured affirmations app with customization, variety, and daily engagement, this may not fully meet your needs.

I am – Daily Affirmations

I Am – Daily Affirmations by Monkey Taps is the ultimate app for transforming your mindset and boosting your confidence, one powerful affirmation at a time. With a sleek design and an empowering library of affirmations, this app is your daily dose of positivity and motivation, helping you become the best version of yourself.

Price: $35.99 for a yearly subscription, $99.99 for a lifetime purchase 
Rating:
4.8

I am- Daily Affirmations

I Am – Daily Affirmations isn’t just an app; it’s a life-changing tool that can shift the way you think, feel, and experience the world. Packed with a wide range of empowering affirmations, this app helps you attract positivity, build unshakable confidence, and manifest your deepest desires. Whether you're focusing on love, abundance, or stress relief, I Am provides daily affirmations that resonate with every aspect of your life.

What makes I Am truly stand out is its simplicity and intuitive design. The app is incredibly easy to navigate, allowing you to set up daily reminders and favorite your most impactful affirmations to keep them top of mind. The addition of soothing background music transforms your affirmations into a full, immersive experience that encourages deep reflection and growth.

Plus, the app's clean, minimalistic interface ensures that you get exactly what you need—empowering words and a moment of peace—without any distractions. Whether you're at home, at work, or on the go, I Am – Daily Affirmations is the perfect companion to help you stay focused, motivated, and aligned with your goals.

This app is a must-have for anyone serious about personal growth, self-love, and creating a mindset that attracts success. If you’re ready to elevate your mindset, I Am – Daily Affirmations is your go-to app for inspiration, empowerment, and transformation.

Innertune Affirmations

Innertune is a music-based affirmations app that pairs positive affirmations with uplifting background tracks, creating a more immersive and energetic listening experience. The app aims to help you absorb affirmations through music, making your practice feel fresh and motivating.

Price: $35.99 for a yearly subscription, $99.99 for a lifetime purchase 
Rating:
4.8

Innertune Affirmations

Innertune takes a different approach to affirmations by blending them with carefully selected background music, creating a playlist-like experience that feels less like a meditation and more like a positive soundtrack for your day.

Users can browse affirmations across categories like confidence, gratitude, healing, and success, each paired with matching music that enhances the mood and message. The app encourages you to make listening to affirmations feel as natural and enjoyable as listening to your favorite songs.

While the concept is fun and engaging, Innertune is primarily audio-based, which may not suit users who prefer reading or visually interacting with their affirmations. It also lacks common features like widgets, daily reminders, or the ability to create fully customized affirmation lists. 

If you love the idea of combining music with mindset work and want an audio-forward approach to affirmations, Innertune could be a good fit. However, it's audio-only and doesn't include reminders, widgets, or customizable features. If you prefer a more versatile, interactive affirmation practice, this might not be the best fit.

Louise Hay Affirmation Meditations 

Louise Hay Affirmation Meditations is an app based on the teachings of the renowned self-help author, Louise Hay. It combines her powerful affirmations with calming meditation practices to promote self-love, healing, and personal growth, guiding users to transform their mindset and improve their lives.

Price: $3.99 per category, $19.99 for the full series
Rating:
4.2

Louise Hay Affirmations

Louise Hay Affirmation Meditations offers a transformative experience that blends the power of affirmations with soothing meditation practices. Drawing on the wisdom of Louise Hay, one of the pioneers of positive thinking and self-healing, this app provides a range of affirmations focused on fostering self-love, inner peace, and emotional healing.

The app's standout feature is its meditation-guided approach. Each affirmation is paired with a calming meditation, helping users relax, reflect, and truly absorb the positive statements. The meditations are designed to reduce stress and promote mindfulness, making this app perfect for those looking for a deeper, more spiritual practice of self-care.

Users can choose from a variety of themes, such as self-worth, forgiveness, and abundance, to tailor their affirmation practice to their needs. With soothing voiceovers and gentle background music, the app creates a serene environment to help users reconnect with their inner selves.

While the app offers some powerful content, it may not be ideal for those seeking a more customizable, interactive experience. However, for those looking to incorporate both meditation and affirmations into their daily routine, this app provides a deeply nurturing and healing approach to personal growth.

Overall, Louise Hay Affirmation Meditations is a must-have for anyone inspired by Louise Hay's philosophy, seeking a calming, meditative way to improve their mindset and nurture their emotional health. But although this app is great for Louise Hay fans, it's limited to a small collection of pre-recorded audio meditations. It may not be the best choice if you want daily variety, customization, or on-the-go affirmations to fit into your everyday routine.

Mantra

Mantra is a beautifully designed affirmations app that delivers daily positive statements to help users cultivate self-love, confidence, and a growth mindset. With a focus on simplicity and aesthetic appeal, it provides a seamless way to integrate affirmations into daily life.

Price: $29.99 for a yearly subscription,  $74.99 for a lifetime purchase
Rating:
4.0

Mantra

Mantra stands out for its visually appealing interface and ease of use. The app provides a curated selection of positive affirmations, covering categories like self-love, success, mindfulness, and stress relief. Users can favorite affirmations, set reminders for daily motivation, and even customize the background images for a more personalized experience.

One of Mantra’s key strengths is its focus on minimalism and accessibility. Unlike some apps that overload users with features, Mantra keeps things simple—making it perfect for those who want a no-fuss way to incorporate affirmations into their daily routine. 

The app also offers premium options, including additional categories and customization features. However, it lacks advanced personalization like voice recordings, which some users may prefer.

Overall, Mantra is a great choice for anyone looking for a beautifully designed, straightforward affirmations app that delivers uplifting messages without unnecessary distractions. But while Mantra has a large library, it lacks interactive features like voice recording, widgets, or deeper personalization. If you want your affirmation practice to feel more dynamic and engaging, you might find it a little static.

Mesmerize – Visual Meditation

Mesmerize – Visual Meditation is a visually immersive app that combines hypnotic visuals, guided meditations, and affirmations to help users relax, reduce stress, and improve their mental well-being. It's designed to engage both your mind and senses for a deeper, more captivating meditation experience.

Price: $59.99 for a yearly subscription
Rating:
4.7

Mesmerize - Visual Meditation

Mesmerize – Visual Meditation offers a unique take on the typical mindfulness app by combining guided meditations, positive affirmations, and mesmerizing visual patterns. The app is designed to fully engage users by stimulating both auditory and visual senses, making each session feel like a multi-sensory journey. Whether you’re meditating, reflecting on affirmations, or trying to fall asleep, the hypnotic visuals help you focus and tune out distractions.

In addition to traditional guided meditations, Mesmerize includes a library of spoken affirmations aimed at building confidence, relieving stress, and fostering positivity. Users can select specific themes based on their current mood or goals, making the app versatile for both meditation enthusiasts and affirmation seekers. The customizable visual patterns add a meditative layer that many users find helps them deepen their focus and experience a sense of calm.

While Mesmerize delivers a beautiful and engaging experience, it may not be for everyone—especially those who prefer a minimalist, text-focused affirmation practice without the added stimulation of visuals. However, for users who enjoy immersive, sensory-rich experiences, Mesmerize offers a creative and highly effective way to enhance mindfulness, relaxation, and affirmation work

However, Mesmerize focuses mainly on visual and audio meditations, with affirmations playing a small supporting role. It’s a fun app for relaxation, but if your goal is consistent, daily affirmation practice, it may not give you the structure you’re looking for.

Nebula – Horoscope & Astrology

Nebula is primarily an astrology and horoscope app, but it also includes a collection of affirmations, self-care tools, and personalized guidance based on your birth chart. It's designed for users who want to blend daily affirmations with astrological insights for a more holistic self-improvement experience.

Price: $7.99 for a weekly subscription,  $49.99 for a yearly subscription
Rating:
4.6 

Nebula - Horoscope & Astrology

Nebula stands out as one of the most popular astrology apps, offering detailed horoscopes, birth chart analyses, and personalized astrological reports. Beyond its astrology features, Nebula also incorporates affirmations and mindfulness tools, creating a well-rounded platform for users interested in personal growth, self-awareness, and daily encouragement. The app delivers affirmations that are tailored to your astrological profile, making the messages feel more personal and aligned with your current life themes.

The app's interface is clean and user-friendly, allowing users to easily navigate between astrology content and affirmation features. Daily reminders help you stay consistent with your affirmation practice while also keeping you up to date on planetary movements and astrological forecasts. Nebula also offers compatibility readings, moon phase insights, and self-care tips, making it a one-stop shop for users who love a little cosmic guidance with their mindset work.

For astrology lovers who also enjoy weaving affirmations into their daily routine, Nebula offers a unique and engaging way to combine the two, making each affirmation feel divinely timed and personally meaningful. 

However, for users who are purely focused on affirmations and mindset development, Nebula might feel more like an astrology-first app, with affirmations as a bonus rather than the main feature. While it includes affirmations, they’re more of an extra feature, so it may not fully satisfy someone looking for a dedicated affirmation tool.

ThinkUp – Positive Affirmations

ThinkUp is a popular affirmations app that lets you create a fully personalized affirmation experience by recording your own voice, selecting background music, and customizing your daily practice. It’s designed to make affirmations more personal, powerful, and effective.

Price: $7.99 per month, $39.99 for a yearly subscription, $99.99 for a lifetime purchase
Rating:
4.7

ThinkUp - Positive Affirmations

ThinkUp focuses on one of the most powerful elements of affirmation practice—making it personal. Instead of just reading or listening to generic affirmations, ThinkUp allows you to record your own voice saying affirmations and play them back with calming background music. Hearing affirmations in your own voice adds an extra layer of emotional connection and believability, which many users find enhances the impact of their practice.

The app comes with a library of pre-written affirmations across various categories, including confidence, gratitude, stress relief, and more. You can choose from these or write your own, allowing for a fully customized experience. Users also have control over the background music, repetition settings, and reminders to make sure they practice consistently.

While the app’s main feature is the voice recording option, it doesn’t offer some of the extra features that other apps might, such as widgets, mood tracking, or vision boards. For those who want an app purely focused on affirmations—and especially the power of hearing their own voice delivering positive messages—ThinkUp is one of the best options out there.

But beyond that, the app is fairly simple and lacks extra touches like widgets, themed categories, or ongoing inspiration throughout the day. It might not be ideal if you want variety, daily inspirational features, and a more guided experience.

Unique Daily Affirmations

Unique Daily Affirmations is a simple, no-frills app that delivers one handpicked affirmation each day to help you build a positive mindset. It’s perfect for users who want a straightforward, daily dose of inspiration without extra distractions.

Price: $10.99 for a yearly subscription, $39.99 for a lifetime purchase
Rating:
4.8

Unique Daily Affirmations


Unique Daily Affirmations focuses on doing one thing well—offering you a single affirmation every day to help you stay consistent with your practice. The app’s simplicity is part of its charm. 

There are no complex menus, customization options, or overwhelming features. Instead, you open the app and receive an affirmation that you can reflect on throughout your day.

For those who prefer to avoid information overload and just want one thoughtful, inspiring affirmation at a time, Unique Daily Affirmations is a great choice. The affirmations are varied and positive, covering themes like self-love, confidence, growth, and resilience. While you can favorite affirmations and browse previous ones, the app doesn't offer extras like voice recordings, widgets, or guided meditations.

This minimalist approach works well for users who want to keep things simple, but it might not be enough for those looking for a more dynamic or interactive experience. However, if you value quality over quantity and appreciate a daily nudge toward positivity without distractions, Unique Daily Affirmations delivers exactly that.

It’s important to note that this app gives you just one affirmation per day without many extra features. If you’re hoping to feel inspired all day long with reminders, widgets, or customization options, it may leave you wanting more.

The Best Affirmations App

Ready to find out who the winner is? 

Surprise! We actually have three.

And the winners are…

Best Affirmations App with Journal: Gratitude

If you love pairing affirmations with self-reflection, Gratitude is a great choice. Its core strength is its journaling feature, which allows you to deepen your affirmation practice by writing about your feelings, progress, and daily intentions. While its affirmation library is smaller and less customizable, the focus on gratitude and mindfulness makes it a solid option for those who want to combine positive thinking with meaningful journaling.

Best Affirmations App with Astrology: Nebula

Nebula is the go-to if you want affirmations with an astrological twist. Astrology is front and center here, and the app does a good job of offering zodiac-based affirmations to match your star sign and current cosmic energy. While it may not be a fully-featured affirmations app, it’s fun if you enjoy astrology and want your affirmations to feel a little more personalized to the stars.

Best All-Around Affirmations App: I am

For an affirmations app that truly does it all, I am is the standout choice. With a massive library of beautifully written affirmations, customizable categories, and helpful tools like daily reminders and home screen widgets, it’s designed to keep you inspired all day long. Whether you want to boost confidence, nurture self-love, or just stay positive throughout your day, I am offers the variety, flexibility, and daily motivation that other apps often miss. If you want an affirmations app you’ll actually look forward to opening every day, this is it.

Final Thoughts on the Best Affirmation App for 2025

At the end of the day, the best affirmations app is the one that feels right for you and helps you stick with your practice. Whether you’re looking for motivation, mindfulness, or a daily dose of positivity, affirmations can truly shift your mindset and help you create a more joyful, confident life. 

The most important thing is to find an app you love—and keep coming back to it.

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